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How To Brand Yourself And Your Products By Establishing A Loyal Social Following

A talk by Roy Scott, Vintage Axe Works

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About this talk

Roy Scott has taken what initially started as a part-time hobby and turned it into his full-time business! Find out what tactics he uses that enable him to bring in over 90% of his clients from social media.

About Roy:

Roy Scott owns and operates Vintage Axe Works out of Warsaw, Kentucky. His passion for axes began with the PBS documentary of Dick Proenneke building a cabin in the Alaskan wilderness with nothing but quality hand tools. Roy fell in love with the historical significance of axes and learned various restoration techniques that would later become the foundation of his company.

From Rust to Reborn: Vintage Axe Works restores and customize axes with the utmost care to give customers a “better than New” tool worthy of passing down generation to generation

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Roy Scott

M.S. Recreation Administration, Eastern Washington University B.A. Outdoor Recreation, Eastern Washington University B.S. Packaging Engineer, Indiana State University Collecting and restoring axes for 6 years, full-time axe restorer for 2 years, Blade Show 2019 Exhibitor Co-host of Legitimus Podcast (which focuses on the business and lifestyle of axes)

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