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A Systematic Approach to Launching Your Next Great Idea or Business.

A talk by Austin Roberts, LogOX

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About this talk

Bringing a new service or product to market can be a daunting challenge for anyone, and proper planning can be the difference between success and failure. Join us on this talk as Austin uses the "5 Characteristics of Innovation" model as a framework to share how he went directly from being an active duty US Army Officer to Woodpreneur, after launching LogOX LLC with his family in 2016 (and how you can too!)

LogOX LLC is a family-owned small business, which sells professional-grade, exclusively American made products with tremendous pride, as inventors of the patented LogOX 3-in-1 Forestry MultiTool, WoodOX Sling firewood carrier, and Hearth Bin adjustable indoor firewood rack. With the trademarked slogan, "American Tools for Woodsmen," LogOX has evolved from a market-disrupting upstart in 2016, into an Amazon "best seller" and "most wished for" item in its category. LogOX products are now sold online by over two dozen US and International retailers, and by national chains like The Home Depot, Lowe's, and Tractor Supply Company. Increasingly the go-to hand tool brand for firewood harvesting homeowners as well as tree care, portable sawmill, and utility industry professionals, LogOX continues to grow its own product lineup and form strategic retail partnerships with other American made brands across industries. You can learn more about LogOX, its products, and its background in this feature article from the online industrial design magazine Core77.

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